February 3


How to Create Online Courses From Scratch – An Interview with Paul Thomson

By Eddy

February 3, 2019

Creating courses online is a trend that is growing exponentially every year.

Thanks to the internet, knowledge has become easier to access, easier to learn, and a whole lot less expensive than traditional colleges and universities.

That means there is plenty of opportunities for you to teach what you know to those who are looking to learn a new skill.

I recently interviewed Paul Thomson, an online course creation specialist who has worked with almost every industry creating every kind of sales funnel imaginable.

I’ve gone ahead and summarized the key points Paul Thomson makes for anyone looking to become a course creator.

You can watch the entire interview here:

Identify Your Service

First things first. Start by identifying your unique skills and strengths.

This might take you some time. Think back to the times you’ve had friends or family ask you for help. It could also be related to your current career.

Identify The Problem You’ll solve.

Once you’ve got a few ideas of what you could teach, think about what kind of problems you’ll be solving for people.

In the interview, Paul mentions the quote: “People don’t buy online courses. They buy solutions to their problems.”

Are they having trouble losing weight? Are they trying to buy a house? Do they want to be a better cook?

Think about your course title and how your course will solve a specific problem perfectly for your soon-to-be students.

Knowing the exact problem you’re solving will also make it much easier for you to find and create content students will love.

Identify Your Target Student

Who will buy your course?

Make sure to have a very clear idea of who has that problem you’re solving.

Where are they from?

How old are they?

Where do they hang out online?

Paul also mentions that you shouldn’t be afraid to teach something you’re not a total expert in. There will always be people with lesser knowledge than you who would love to learn from you.

Market Yourself Before You Have a Course

It’s a good idea to start providing useful information to help those people you’ve identified as potential students.

Start building up a rapport by showcasing your knowledge and expertise on the only channels and communities where your target students reside in.

Comment on Instagram, YouTube, Facebook, Reddit, Quora,  and other online forums and communities.

The idea is to have a conversation and NOT TO SELL.

People won’t buy from you unless they know, like, and trust you.

Create a Map of Success for Your Students.

Either on a piece of paper or note-taking software, draw or write out the end result you want to deliver to your student.

For example; if you want to teach Facebook Ads to a beginner, the problem you’re solving is the lack of understanding of Facebook Ads. Write at the top of yoru note something like “Intermediate Facebook Ads Pro”.

That is the ultimate goal of your course. From there you can break down the items and topics your student needs in order to reach the top and become an intermediate Facebook ads pro.

Write out all of the topics, tools, and anything else the student will need to reach success in your course.

Having this clearly written out will allow you to easily discuss and explain your subject in-depth. Your students will appreciate it and will be more likely to share your course with others.

The best structure for an online course.

According to Paul Thomson, the most successful courses contain 3 main features:

  1. Verbal
  2. Visual
  3. Kinesthetic (Meaning having actionable tasks)


This means a lecture should contain someone speaking out loud and explaining the content in a manner that is engaging and useful.


Meaning to have something students can see, whether thats infographics, photos, and/or video content.

In my course on growing Instagram followers, I used the screenshot recording software Screenflow to record my actions so all my students can see exactly how I do things.

Instagram growth course video


This means to have something actionable in your course.

The popular course creation platform Teachable let’s you create quizzes for students which will not only help them remember your lessons, but also keep them engaged.

Create challenges, quizzes, and other action items to get the student engaged in your content.

Teachable Quiz Question

The Right Price For your Courses

Paul says you should never sell your course for less than $97.

A good price range is $200 – $500. $1k is considered a premium product.

When creating the sales page, be sure you counter all possible objections to prove to your potential student why paying your price is, in fact, worth it for them.


Courses are a great way to start building a business online.

If you’d like to learn more from Paul, visit his website at  http://www.thepaulthomson.com

You can also find him on Facebook  and Instagram.

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