#1 Your business isn’t connected through Google my Business
This is the biggest blunder I’ve seen affiliate companies missing out on. When you connect your business with GMB you’re unlocking a bunch of SEO signals your business otherwise wouldn’t have.
In a way you are verifying your business on Google which ultimately makes your website more legitimate to show up on relevant search terms.
All you need to be eligible on GMB is to have a business. And you need a physical address to authenticate that you are the business owner.
Even if you’re working remotely you probably have a family member that has a physical home adress you can use just for the verification.
The best part is that you don’t have to show random strangers on the internet where you bunk.
Instead of showing people where your business is located you’re visually showing where you provide your service on the map. Let’s say your audience is english speakers worldwide.
Just pick out the countries with the most english speakers in the world. Connecting GMB with your affiliate business will give your website a good organic lift in the eyes of Google.
#2 Not having a conversion funnel strategy
I’ve seen this mistake countless times on affiliate marketing websites. It is especially common for beginner affiliates.
These affiliates are just trying to create some organic momentum on their website and might have a couple of organic sessions a day.
But when they haven’t implemented a funnel strategy yet – even this early on in the process – they have just made their road to success even more steep.
Think about the users on the website. Let’s say a user googled for something within your niche, sees your search result and decides to give it a go.
The user is then treated with an article you have curated which manages to solve the user’s problem. Then they bounce from your website. This is a huge missed opportunity to gain a following. And it’s happening over and over again!
So how do we solve this? Just like in sales you always want to close. We close the deal by creating a funnel strategy that has a clear call-to-action to a conversion.
Besides hard-earned cash being generated by sending traffic to your customers, a conversion can be when a user:
- Signs up for your newsletter
- Follows you on social media
- Downloads a guide you’ve create
By always giving your user the opportunity to receive more information from you, you’re starting to build your own tribe.
This conversion should be present at the end of all your blog posts, on your website’s sidebar and probably even on your homepages first section of content!
#3 Creating multiple articles that competes for the same keyword
This is a common search engine optimization mistake and it’s not only limited towards affiliates.
However, affiliate marketers tend to produce out a lot of blog posts and articles which targets the same keywords which can cause the pages to internally compete against one another. This practice is called “keyword cannibalization”.
This is a bad practice because search engines premier unique content. When a search engine indexes two pages with similar content on the same domain it has to determine which page has the strongest ranking signals which requires additional bandwidth.
In other words it makes the search engine confused. As a rule of thumb you want each page to have a unique set of keywords for that page only.
However – and this is very important. Let’s say that you’ve created two different articles which shares a topic. We have article A and article B.
- Article A is about buying old computer components
- Article B is about buying old computer components from a specific supplier.
How do we tell the search engines that these articles shouldn’t compete against each other even though they share a lot of similar content and keywords? By adding internal links.
Article A should have an internal link somewhere in the middle of the body which points to article B with an anchor link only specific to Article B.
The anchor link from A to B could be “check out these computer components from [insert suppliers’ name]”.
#4 Not creating enough internal links to related articles
This is related to #3 but I can’t stretch enough how crucial a good internal linking structure is for achieving a high number of organic visitors to your website.
It guides the users to read more about related topics that they’ve already shown an interest for and it also gives the search engines contextual information about how these topics relate to each other.
If your affiliate website has more than 30 unique pages (which by the way isn’t a lot) you should invest a couple of hours into adding internal links and anchor links into a spreadsheet and then implement them one by one.
Use an SEO tool like Screaming Frog to get a big picture understanding of your current situation and how you can improve it.
By following this practice you will solve issues with duplicate content, keyword cannibalization and will give the search engines a much more definite picture of how you as a webmaster wants to structure your website. Remember to use internal links!
#5 Not explaining what your content is about
That “content is king” is a term most marketers and affiliates have heard of before. I agree.
But I am claiming that “context is king” is an even more fundamental key factor for successfully gaining organic traffic nowadays. Let’s say that your newest article is the best one you’ve crafted so far with the most interesting storytelling and most appealing images.
Great, but that doesn’t have to mean that this article will generate loads of organic traffic. Why? The search engines doesn’t understand your content.
When you contextually can explain what your content is about, whom it is meant for and how you can provide value for the end-user in a manner that a search engine understands you’re providing that extra value that will boost your rankings to the skies.
My prefered way of doing this is using something called schema markup.
Essentially it’s search engine code that explains the correlations between elements on your website. At first glance schema can be overwhelming.
But If you are using WordPress as your CMS of choice it’s easy to install a plugin for free that automates this process for you.
Even though it won’t be as valuable as if you are coding schema from scratch it’s definitely better than nothing.
You might actually already be using schema markup without you knowing it. Try out this tool on a couple of your pages and you’ll see for yourself.
And that’s it! By following these advice you’ll be able to stand out from the crowd and get your affiliate SEO game together.
If you are seeking assistance from a qualified search engine optimization consultant we at Irrison are happy to help you out.